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The Business of fear

 ~ THE BUSINESS OF FEAR ~


👉🏻 As the very title suggests, what the entire topic is about. You maybe predicting some kind of businesses which involves fear in it & even some of you may get to the conclusion that, this chapter is all about illegal businesses like kidnapping, murder, taking bribe, involving someone in violence, illegal occupation & so on.

👉🏻 I must tell you that you are right at some extent but you still need to know what actually a "BUSINESS OF FEAR" is & what makes it different from other businesses like selling milk, stationary, clothes etc.

There can be two context through which it is possible to understand👇🏻,


(A) IF BUSINESS THEN FEAR

   The some examples above are the businesses in which fear is generally created after the commencement of action/business.

For instance:-- If "A" is murdered by "B" then there will be fear amongst others which is born by the action of "B". What if "B" is employed by "C" ( who had given contract )for killing? Then from whom will people fear? It's obviously "B" because he is the contract killer who kill for money, which is his business.


The second context::--->

(B) IF FEAR THEN BUSINESS

     The very name interpret that it's the opposite of the first context. In this type the business can only be commenced after fear is created. It could be understood by taking the ongoing situation of COVID-19, as you have seen in the market before (COVID-19) masks & sanitizer seldomly sold in the market only people belonging to highly polluted cities, workers working in chemical & hazardous factories are the only who wear masks & use sanitizer, but now (during covid-19) people of each & every city , town, village irrespective of their class, Creed, caste, status & gender wear masks to not get prone into the diseases like COVID-19 & its variants.


👉🏻 People giving more preference to buy mask instead of ice-cream even though in summer, they're buying sanitizers instead of buying cold drinks & fast food & also they're adhered to the protocols of the authorities. In this kind of situation it's beneficial for those who sell masks, sanitizers & pharmaceutical products.


👉🏻 This is how "THE BUSINESS OF FEAR" survive in the first & the second context of any kind/type of particular market.

There're many other instances like "BAN" by any public/private/religious authorities on any particular consumption/ capital good.


👉🏻 For example if alcohol is banned by the authorities than what would be the situation? Either people stop drinking or get desperated to drink (alcoholic) at any cost either material (money) or non-material (violence). Despite it is illegal or banned alcoholic won't think of the outcome.


👍🏻CONCLUSION


The fear in or involved in business is like spices in a dish like biryani etc. Without fear there is "RISK" who is actually the cousin of fear , without them no business can survive or lasts long.

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